Resume | Experience | Certifications
7+ Years of Experience
2013University of Lucknow
Bachelor's of Management Science
Bachelor's Degree in Management with emphasis on Management Information Systems and Marketing Management.
2009St Joseph's School
MIxed and Synchronised Audio for Teacher's Day Programme at School.Built the school's website with Java Applets, Tickers etc with database of students and their class routines, schedules.Won 2nd Prize for making a working model of a HOVERCRAFT for the school during inter school science exhibition 2007.
Startup India Recognition - Tune My Digital
Weekend Content Workshop
Learn Asana - Project Management
Digital Marketing Basics Course
Google Shopping Ads Certification
Google Ads Display Certification
Google Analytics Individual Qualification
Atma Nirbhar Bharat Pledge
Fuel Conservation Pledge
Be Vocal About Local
2020-PresentTune My Digital
Founder & CEO
Account Strategy & Management: Jointly developed account-based growth strategies in partnership with sales on specific, prioritized accounts that grew business by 5X or 2400% in 2 years Team Building & Management: Directing a high-performing team of 10 people inconsistently overachieving targets; grew opportunity generation by 50% and doubled revenue Campaign Management: Produced multi-touch, multi-channel campaigns via LinkedIn, Email Marketing, SEO that generated 50+ opportunities in a year Marketing Programs: Established opportunity qualification and Account-Based Marketing programs that generated qualified leads with a 50 acceptance rate CAC Reduction: Reduced the overall online cost of acquisition by >40% using organic methods, personal branding & so on to consistently exceed monthly/quarterly/yearly forecasts Customer Churn: Proficiently reduced customer churn to 70% retention SEO Marketing: Improved overall average keyword rankings by 80% within 10 months through the implementation of quality content marketing and white hat SEO marketing Digital Lead Generation Campaigns: managed campaigns across products in all regions (MEA, Europe, Americas, APAC); increased lead generation across all markets with 50% increase in Europe, 25% in MEA, 20% in APAC, and 100% in the Americas Work Culture: Promoting a positive and productive work environment for employees at work. Pioneering core values and culture initiatives to inspire teams to produce fruitful results
2019-2021Ministry of Railways
Digital Marketing Consultant
Working with multiple public sector organisations under the Ministry of Railways to build and expand their digital footprint through multiple online channels.
Account Director - Digital
Built the Digital unit for the company from scratch and spearheaded Digital Marketing Operations for all the key accounts Delivered high quality digital and social media campaigns end-to-end, in line with agreed brand plans and objectives Served key clients like IRCTC (Indian Railways Catering & Tourism Corporation), NHSRCL (National High-Speed Rail Corporation limited), RITES (Rail India Technical and Economic Service), NTPC, and many more
Head of Marketing & User Acquisition
CareClues is a healthcare aggregator for all healthcare services like doctor discovery, online consultation, online pharmacy for the 400 million Indians entering the internet in the next 2 years. The CareClues product is ready and available over the Web and App. Just head over to www.careclues.com for more information.As a marketeer, the job is to put the word out and make sure that CareClues as a brand is visible to the masses, I'd also help the product team to refine the product with inputs from the data feed from all assets such as Web Social Media and App.
Head of Digital Marketing
Top of funnel growth - Through indigenous marketing vehicles, ensure that a steady growth is achieved in a Marketing Qualified top of funnel. The usual suspects would be Digital (SEO, SEM/Retargeting, LinkedIn, Email Marketing) and home-grown assets (events under the DoSelect umbrella) to push the agenda forward.A/B Testing - Drive incremental and exponential uplift in conversion metrics through judicious use of A/B testing tools deployed on sales and content pages.Understanding B2B Purchase cycles - Ensuring alignment between sales and marketing processes that leads to more Sales Qualified leads. This would be possible if the Lead devotes time with sales teams to understand the journey.Analytics - Configure and analyze detailed Analytics reports to recommend action items for growth. Understand business requirements and map Analytics deployments (Custom Dimensions, Events and Metrics) to answer Management queries about profitable sources of Marketing and Sales Qualified leads. Retargeting Audiences from Google Analytics would be another line item that would need to be configured from within the platform.Surveys, Heat-maps and Click-stream data - Implement tools like Hotjar and Typeform to drive profitable migrations based on survey, heatmap and clickstream data.Profitability - Close tab on various profitability metrics (Cost Per Lead, Cost Per Sales Qualified Lead, Cost Per Closed Account) and instrument interventions to strike a reduction in various cost heads.
Head of Digital
Manage the digital presence of the company and responsible for online brand development, website traffic growth, website UI, organic conversions, advertising revenue and optimized ROI of all the marketing expenses.• Built the complete website for the company from scratch on WordPress. Hired and managed web developer interns to maintain and add new features on the same.• Managed SEO, PPC, Facebook Ads, Social Media and Email Marketing.• Leveraged Google Analytics and Excel to derive insights and drive business growth.• Maintained data appropriateness and combined data from different sources such as Facebook Page and Ads, Google Adwords, CRMs, etc. to understand our customers.• Increased the Facebook Page likes from 950 to around 5000 (Organic + Paid) with a Cost Per Like below Rs 1.50• Specialized Interest Group targeting with an average CPC on Facebook of below Rs 3.00 which increase
Head of Digital
•Organic Traffic grew by 510% from July 2015 to August 2016 and Overall website traffic grew by 217% from Jul 2015 to Aug 2016.• Lead generation CAC for AdWords maintained at below Rs 100 per lead (Search, Display, DSA combined) and CAC of below Rs 50 for the overall marketing spend. (Offline + Online)• Pageviews of the website increased from 52,893 in Jul 2015 to 1,52,062 in Aug 2016 and Bounce Rate of website reduced from 76% to 51%.• Achieved a Cost Per Like of below Rs 0.70 for the Facebook Page and CPC of Rs 1.00 for Facebook Ads.Formerly Digital Analyst and then Manager - Digital Marketing and Audit/Analytics at KleverKidHeading the Audit, Analytics and Digital Marketing of the company to draw valuable insights and make better business decisions for the Organization!
1 - Google Adwords PPC campaigns for the clients of Educational Sector and Real Estate Domain. 2 - Google Analytics Training 3 - Social Media Strategies for the Clients 4 - Client Relationship Management
Vice President - Communications & Information Management
Started off as a team member of the local chapter in AIESEC and grew to be one of the management team members as VP - Communications & Branding for the year 2012. Major responsibilities included the following: 1 - Marketing and Brand Management 2 - Communication Management of the organization 3 - Information Management 4 - Public Relations 5 - Partnership Management with Clients 6 - Generating Business Intelligence Reports 7 - International Relations