Resume | Experience | Certifications

7+ Years of Experience

Experience

2018-Present
Tune My Digital

Founder & CEO

Building the next generation of Digital Product & Service company that enables anyone and everyone to have an online presence in this era of digital transformation.

2019-2021
Ministry of Railways

Digital Marketing Consultant

Working with multiple public sector organisations under the Ministry of Railways to build and expand their digital footprint through multiple online channels.

2019-2021
ANJ Creations

Account Director - Digital

Managing the digital function of the agency and getting the Digital Marketing projects executed for the govt. and non govt. clients.

2018
CareClues

Head of Marketing & User Acquisition

CareClues is a healthcare aggregator for all healthcare services like doctor discovery, online consultation, online pharmacy for the 400 million Indians entering the internet in the next 2 years. The CareClues product is ready and available over the Web and App. Just head over to www.careclues.com for more information.As a marketeer, the job is to put the word out and make sure that CareClues as a brand is visible to the masses, I'd also help the product team to refine the product with inputs from the data feed from all assets such as Web Social Media and App.

2017-18
DoSelect

Head of Digital Marketing

Top of funnel growth - Through indigenous marketing vehicles, ensure that a steady growth is achieved in a Marketing Qualified top of funnel. The usual suspects would be Digital (SEO, SEM/Retargeting, LinkedIn, Email Marketing) and home-grown assets (events under the DoSelect umbrella) to push the agenda forward.A/B Testing - Drive incremental and exponential uplift in conversion metrics through judicious use of A/B testing tools deployed on sales and content pages.Understanding B2B Purchase cycles - Ensuring alignment between sales and marketing processes that leads to more Sales Qualified leads. This would be possible if the Lead devotes time with sales teams to understand the journey.Analytics - Configure and analyze detailed Analytics reports to recommend action items for growth. Understand business requirements and map Analytics deployments (Custom Dimensions, Events and Metrics) to answer Management queries about profitable sources of Marketing and Sales Qualified leads. Retargeting Audiences from Google Analytics would be another line item that would need to be configured from within the platform.Surveys, Heat-maps and Click-stream data - Implement tools like Hotjar and Typeform to drive profitable migrations based on survey, heatmap and clickstream data.Profitability - Close tab on various profitability metrics (Cost Per Lead, Cost Per Sales Qualified Lead, Cost Per Closed Account) and instrument interventions to strike a reduction in various cost heads.

2016-17
Culture Fox

Head of Digital

Manage the digital presence of the company and responsible for online brand development, website traffic growth, website UI, organic conversions, advertising revenue and optimized ROI of all the marketing expenses.• Built the complete website for the company from scratch on WordPress. Hired and managed web developer interns to maintain and add new features on the same.• Managed SEO, PPC, Facebook Ads, Social Media and Email Marketing.• Leveraged Google Analytics and Excel to derive insights and drive business growth.• Maintained data appropriateness and combined data from different sources such as Facebook Page and Ads, Google Adwords, CRMs, etc. to understand our customers.• Increased the Facebook Page likes from 950 to around 5000 (Organic + Paid) with a Cost Per Like below Rs 1.50• Specialized Interest Group targeting with an average CPC on Facebook of below Rs 3.00 which increase

2015-16
KleverKid

Head of Digital

•Organic Traffic grew by 510% from July 2015 to August 2016 and Overall website traffic grew by 217% from Jul 2015 to Aug 2016.• Lead generation CAC for AdWords maintained at below Rs 100 per lead (Search, Display, DSA combined) and CAC of below Rs 50 for the overall marketing spend. (Offline + Online)• Pageviews of the website increased from 52,893 in Jul 2015 to 1,52,062 in Aug 2016 and Bounce Rate of website reduced from 76% to 51%.• Achieved a Cost Per Like of below Rs 0.70 for the Facebook Page and CPC of Rs 1.00 for Facebook Ads.Formerly Digital Analyst and then Manager - Digital Marketing and Audit/Analytics at KleverKidHeading the Audit, Analytics and Digital Marketing of the company to draw valuable insights and make better business decisions for the Organization!

2013-15
Digitrend

Account Manager

1 - Google Adwords PPC campaigns for the clients of Educational Sector and Real Estate Domain. 2 - Google Analytics Training 3 - Social Media Strategies for the Clients 4 - Client Relationship Management

2010-12
AIESEC

Vice President - Communications & Information Management

Started off as a team member of the local chapter in AIESEC and grew to be one of the management team members as VP - Communications & Branding for the year 2012. Major responsibilities included the following: 1 - Marketing and Brand Management 2 - Communication Management of the organization 3 - Information Management 4 - Public Relations 5 - Partnership Management with Clients 6 - Generating Business Intelligence Reports 7 - International Relations

Digital Marketing Skills

Search Engine Optimisation (SEO)

95%

Marketing Analytics (Web/App)

85%

Paid Marketing (SEM/PPC/Ecommerce)

70%

Sales Funnel Optimisation (A-B Testing/CRO/Goals)

80%

Lead & Sales Generation (Organic/Paid)

90%

Social Media Marketing (Followers/Engagement)

75%

Digital Marketing Tools

Google Analytics

100%

Facebook Business Manager

95%

Google Tag Manager

90%

SEMRush

90%

UberSuggest

90%

MailChimp

75%

HubSpot

75%

Technologies

Wordpress

100%

Shopify

75%

HTML

75%

CSS

75%

PHP

75%

Python, R

50%